Fake it till you make it just makes ‘it’ fake
Done-for-you captions, glossy stock photos, and do-it-all software are the entrepreneurial equivalent of a chick flick makeover scene. Sure, you now look and sound like the popular girls; but you’ve stripped away everything that makes you… you.
With each passing day it becomes more of a chore to put on this curated persona for social media until one day – you don’t. And just like that your effort to consistently show up, once again, comes to a sharp, grinding halt.
The “secret” to consistently creating and sharing content can’t be found in another course, mimicking a celebrity entrepreneur, or having it all done for you.